News

Honda Launches Florida Marine Office

Honda Launches Florida Marine Office to Accelerate Marine Innovation and U.S. Market Support. October 1, 2026 — ALPHARETTA, Ga. New Honda Florida Marine Office (FMO) launches October 1, 2026, at the existing Honda Marine R&D facility in Grant-Valkaria, Florida. The Honda FMO builds on nearly two decades of specialized marine research within Honda R&D Americas and the broader global R&D network.

Suzuki Marine Adds New 60hp Model To Popular Stealth Line®

New 2027 Offering Brings Total STEALTH LINE Family to 11 Outboards. Suzuki Marine USA has added another important model to its growing STEATH LINE® family of outboard motors. New for the 2027 model year, Suzuki Marine’s 60HP STEALTH LINE motor (Model DF60ATLSS) will combine legendary Suzuki performance.

Mercury Pro Kicker: Troll with Precision

More than a trolling motor, a kicker adds control, versatility and peace of mind on the water. Mercury Pro Kicker: Troll with Precision. Whether you are taking the family out for a day on the lake or trying to put a quick limit of walleye in the boat, trolling remains one of the most effective ways to cover water and find fish. A good board spread paired with crankbaits or live-bait harnesses can keep lines in the water throughout the day.